All-Day Brunch At The New Luneurs

Uber popular Shanghai bakery and ice cream shop Luneurs has just opened in One ITC, a new mall by Huashan Lu. That makes six locations. And this is the only branch that serves brunch.
As their first go at brunch, it's pretty good. It is more than affordable with a nice selection of dishes and delicious desserts.
The Space: Luneurs @ One ITC

It's located at One ITC mall. It's not in the mall proper, but instead in one of the standalone buildings. Best to enter via Guangyuan Xi Lu, near Huashan Lu. And despite being located in a mall, they've really made the space work for them.

All that natural light



The best seat in the house
There's even a little ice cream window outside for those who just want scoops of their wildly popular ice cream. (Ahem, salted caramel.)
The Food: Brunch @ Luneurs
They're still in soft opening, so things might change over the next couple of weeks/months. For now, brunch is being served from 11:30am-5pm, Monday to Sunday.

There are just under 30 items on the brunch menu. It's a simple checklist to order: three dishes for ¥98, five for ¥158 and seven for ¥198.
Being the glutton that I am, I order as much as I can without overwhelming my dining companions.
Here is what I had:

Smoked Salmon Benedict with soy sauce hollandaise. Textbook.

Scrambled Egg with crispy bacon — Good bacon, fluffy eggs.

Shakshuka — Enjoyable, but the spice could be punchier.

Chicken Strips with cajun spice and black truffle mayo — Satisfying.

Pulled Pork Tartine with avocado and pickles — Definitely get this.

Brie Cheese with mixed salad — Appreciate the generous slice of brie with some fresh bread.

Fresh Bread. Not part of the brunch menu but get it anyway. Or you can get the croissants and chausson, which is on the brunch menu.

Ratatouille — Zucchinis and eggplant in a tomato-onion sauce. Great with all that bread, too.

Mozzarella Sticks with truffle mayo — TV dinner mozza sticks seem out of place on the menu.

Steamed Halibut with potato purée and parsley emulsion — A light option.

Mushroom Soup with chantilly and bacon.

Traditional Apple Tart — To die for.

Tiramisu — As enjoyable as the apple tart.

Slice of Cake — A light lemon cake with a quenelle of cream cheese.
In Summary
If you're looking for a new brunch spot to try out as the weather cools, I recommend it. However, be warned that there is usually a queue during lunch hours. Best to go after 2pm if you don't like waiting. No reservations.

Hours are currently 11am-5pm. Brunch is currently served from 11:30am. Next month, they'll extend hours from 10am-9pm, and serve brunch only during the day (11am-3pm), have afternoon tea, and launch a dinner menu, which will be more comfort food oriented.
Luneurs @ One ITC
Address: L2-227-228, 1901 Huashan Lu, near Guangyuan Xi Lu 华山路1901号L2, 近广元西路
Tel: 13361904618, 19512318973
Hours: Mon-Sun 11am-5pm
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About Rachel Gouk
Founder & Editor, Nomfluence
Rachel Gouk is a seasoned dining journalist based in Shanghai with over a decade of experience covering food culture, restaurant developments, and the Asian culinary landscape.


