NomfluenceA Shanghai Food and Drink Blog

Hong Shou Fang (鸿寿坊): A New Food & Drink Hub in Putuo, Shanghai

By Rachel Gouk•
Hong Shou Fang (鸿寿坊): A New Food & Drink Hub in Putuo, Shanghai

Newly opened in Putuo district is Hong Shou Fang (鸿寿坊), a dining destination and commercial hub that boasts more than 60 food and drink establishments.

It officially opened early October and is quickly becoming a popular draw for residents in the area.

About Hong Shou Fang (鸿寿坊)

Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Hong Shou Fang is located at the intersection of Xinhui Lu and Xikang Lu, stretching to Changshou Lu. It's part of Putuo district, but it's only a couple blocks shy of Jing'an.

The development encompasses a substantial 80,000sqm, with a significant 15,000sqm devoted to an assortment of commercial enterprises, mostly restaurants, cafes, bakeries, and bars.

It is an "urban regeneration" project by Shui On, the commercial development company that also did Xintiandi. The shikumen buildings and lanes that originally stood here back in 1933 have been restored to house food and drink establishments.

Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Hong Shou Fang prides itself on being a pet-friendly complex. Some of the restaurants are also pet-friendly indoors.

In addition, the space boasts an edible garden, and planters cultivating Buddha's Hand, kalamansi, and other citrus fruit can be found throughout the complex.

Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

(mind the spelling)

Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Though, I'm skeptical about how management plans on making sure these plants remain unscathed.


Restaurants, Bars & Cafes in Hong Shou Fang

Foodie Social

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

A cornerstone brand of Hong Shou Fang is Foodie Social. This is the third iteration of the food court concept. The first one was in Xintiandi, and the second at Ruihong / Hall of the Sun mall in Hongkou.

The Foodie Social space is impressive. It's a two-storey standalone building with vaulted ceilings and a glass panelled roof.

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

The ground floor is stuffed full of kiosks, selling everything from artisanal chocolate to marinated whole duck to Chinese snacks to coffee. The selection of foods and cuisine is exclusively Asian, except maybe for the poke bowls.

On the periphery, restaurants and to-go stalls serve more substantial meals from sushi to fusion food to Cantonese roasts.

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Restaurants on the second floor are all easy-going, fast-foody-types — nearly each Chinese regional cuisine represented, plus noodles and saucy stir-fried dishes that go with rice.

First floor restaurants:

Sushi Brother, Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Sushi Brother – A sushi bar by Sun-San of Ochiyo. They do a 15-piece omakase for ¥298 here. Single piece sushi starts from ¥18.

L'Azur Fish Market, Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

L’Azur Fish Market – Poke bowls and seafood-based dishes.

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

He Xing Fa / Happy Rich Tea Restaurant (合兴发烧腊茶冰室) for Cantonese roasts.

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Choc Player – Chocolatier and ice cream. Chocolate bonbons, bars, and balls sold by the 100g.

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Herbartisan (养生熟水) – Herbal teas and soups.

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

There's even a fresh fruit market.

Second floor restaurants:

Fat Pho, Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

An outpost of Fat Pho for Vietnamese fare.

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Sue Dim Sum (苏小柳手工点心), a chain for crab-centric dishes from noodles to extra-large xiaolongbao.

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Guan Guan Er (罐罐儿) for Hunan food.

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Xinle Noodles, a chain that does mostly Shanghainese noodles.

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Chao Ji Ji (潮桔桔), a chain for Chaoshan / Teochew food.

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Li Xu Qing (李叙青冒烤鸭), a chain for roasted duck.

Phew! Plenty! And that’s just inside Foodie Social.


Piazza Restaurants with Terrace Seating

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

The main piazza

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Leads to Changshou Lu

There are plenty more venues around the piazza, and within the buildings that wrap around the block, plus more on the upper levels.

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Pastificio Momenti

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Fresh pasta and easy-going Italian food.

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

There's even an outpost of Chili's.

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Sando – a Japanese-Italian restaurant.

And what feels like a dozen bakeries…

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Grand Liz (廣蓮申) - A popular chain with multiple locations specializing in Cantonese-style pastries.

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Famous for their creamy Swiss cake rolls of all flavors, palmiers, and pineapple buns.

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

An outpost of La Parisienne, French style breads and pastries.

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Buna & Pâte for baked goods and coffee.

Obviously, there's gotta be hotpot.

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Super popular Chongqing hotpot chain Hong Jie (鸿姐老火锅). Located on the second floor.

And the requisite wine bar and restaurant:

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Western restaurant and wine bar Brasserie Babette.

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

And so much more:

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

GentleMaker for coffee and cocktails.

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Kaiji Teahouse (开吉茶馆) for tea-based drinks.

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

An outpost of Galangal Thai Bistro.

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Papa’s Kitchen (親父的右腕), an izakaya.

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

Kuddo Coffee

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

There are a bunch more I missed out, but there you have it! An overview of what to expect.

Restaurants are mostly in the mid-range price point. Nothing particularly fancy, but all serviceable.

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence

A couple more venues have yet to open, including Commons Sakaba (鸟铺), a yakitori by the upscale yakitori restaurant Torisawa.

What’s really cool is that there’s plenty of open space. Most of the restaurants, bars, and cafes have terraces, even the ones on the second floor. And kudos to them for making it dog-friendly.

Foodie Social at Hong Shou Fang  (鸿寿坊), a dining destination and commercial hub that boasts more than 60 restaurants, bars, and cafes, located in Putuo district, Shanghai. Photo by Rachel Gouk @ Nomfluence


Hong Shou Fang 鸿寿坊
Address: 236 Xinhui Lu, near Xikang Lu 新会路236弄, 近西康路

RG

About Rachel Gouk

Founder & Editor, Nomfluence

Rachel Gouk is a seasoned dining journalist based in Shanghai with over a decade of experience covering food culture, restaurant developments, and the Asian culinary landscape.

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