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Shanghai Brunch: Heritage by Madison's New Brunch Menu (Closed)

By Rachel Gouk•
Shanghai Brunch: Heritage by Madison's New Brunch Menu (Closed)

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Heritage by Madison is a modern American restaurant in Shanghai. They have a new brunch and it's right up my alley.

If you've been reading my articles for a while now, you can tell I'm a creature of habit—Heritage is one of my favorite restaurants in town, and for good reason. It's consistent, for both food and service. Plus, the restaurant is dog-friendly, inside or on the terrace!

Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.

The Food: Brunch at Heritage by Madison

The brunch menu has plenty of options, available a la carte or as a set of three dishes for ¥188. I suggest the latter, whereby you chose one dish per category: yolk, meats, cold, sweet, or vegetables.

I ate through nearly the whole brunch menu. Here is what's on offer and what you should order.

Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.

Deviled Tea Eggs (¥88) - Eggs with horseradish salmon, Hokkaido sea urchin with crispy salmon skin and soy.A little appetizer to start.

Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.

Black Rice Salad (¥68) - Herbs, cauliflower, yoghurt and house chili oil. Lovely texture. I want to bottle that chili oil.

Eggs for Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.

Poached Egg (¥78) - Poached egg with pork belly hash and XO hollandaise sauce over brioche. I'd order this twice in the same meal if I could. 10/10.

Eggs for Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.

Poached Egg (¥78) - The non-meaty poached egg with avocado, yuzu kosho hollandaise on brioche.

Sandwiches for Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.

Short Rib Sandwich (¥98) - Garlic-chili jelly, sunny side up egg, arugula. An excellent brunch sandwich. Nothing crazy going on—just really tender short rib and a mildly spicy garlic-chili jelly.

Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.

Brined Spring Beans (¥68) - Tofu skin, smoked almonds, quinoa, parmesan cheese.

Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.

Faux Chawanmushi (¥88) - Truffled Yunnan mushrooms, scallion pesto and sourdough.

Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.

Soft Scrambled Eggs (¥78) - Fluffy scrambled eggs with diamond clams, crumbly chorizo, and Sichuan peppercorn. Definitely top 3 dishes from brunch. I love these New Zealand Cloudy Bay Clams with its mild sweet ocean flavor.

Prawn cocktail for Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.

Prawn Cocktail (¥78) - Plump shelled shrimp served with sweet chili aioli dip.

Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.

Morning Disco Fries (¥78) - White gravy, chorizo, manchego and sunny side up egg.

Chicken HK Waffles for Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.

Chicken HK Waffles (¥98) - Fried chicken over cornbread egg waffles topped with Laoganma honey butter. Also another must-order. Cornbread egg waffles are a great idea—crispiness maximized. The Laoganma honey butter is more sweet than it is spicy and is excellent.

Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.

Citrus Cured Salmon (¥78) - House-cured salmon served with cucumber slaw and black garlic creme. Comes with rye waffle toast.

Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.

Country Fried Steak (¥118) - USDA tri-tip cut with white gravy and braised kale.

Pancakes for brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.

Banana French Toast (¥88) - Lotus cookies, banana creme and miso caramel sauce.

In Summary: Get The Brunch Set & Free-Flow

Top 5 Dishes: Poached egg with pork belly hash, short rib sandwich, black rice salad, soft scrambled eggs with diamond clams, and Chicken HK Waffles.

Brunch set is ¥188 for three dishes, one dish per category. Get ¥20 off any free-flow options below when you order a set.

Free-flow brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.

Heritage Bloody Mary (¥78) - Get it free-flow for ¥188.

Free-flow brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.

Mango, Mint, Tequila Slushie (¥82) - Get it free-flow for ¥188.

Free-Flow Options (2 hours):

¥188 - Wine, sparkling, cocktails, beer
¥468 - Wine, champagne (Deutz Brut), cocktails, beer
¥148 - Mocktails, juices, smoothies, sodas, tea, coffee
¥98 - Bellinis

Nomfluence Readers Special

Get a complimentary drink (Bellini or selected coffee/tea) when you book via the QR code below!

Limited 1 per person, valid only during brunch from now until September 20.

Click here to BOOK your seat now!


Heritage by Madison
Address: 1/F, 600 Zhongshan Dong Er Lu, near Longtan Lu 中山东二路600号1楼, 近龙潭路
Tel: 63129089
Hours: 11:30am-10pm
Brunch: Sat & Sun 11:30am-4pm, last order 3:30pm

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About Rachel Gouk

Founder & Editor, Nomfluence

Rachel Gouk is a seasoned dining journalist based in Shanghai with over a decade of experience covering food culture, restaurant developments, and the Asian culinary landscape.

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