Shanghai Brunch: Heritage by Madison (Closed)

This venue is now closed. Click here for more restaurants in Shanghai.
Heritage by Madison is one of my favorite new openings this year. And they’ve just launched brunch!
The brunch is self-described by chef/owner Austin Hu as “80’s era dim sum carts meets New York brunch without boundaries”. He's doing his East-meets-West thing again, in a fashion that only he can pull off.

Brunch at Heritage by Madison
Brunch at Heritage is where eggs Benedicts come served in dim sum steamer baskets, noodles are a staple, and sandwiches reign supreme. Cold dishes are carted around the restaurant in food trolleys alongside a drinks cart of bocktails and champagne.

Drinks are wheeled around on the trolley—bottled juices (¥60), cocktails, and cold brew coffee (¥32).

Bloody Mary #1 (¥84) – Made with vodka, green tomato, and house spices. It’s roughly 1.5 servings. Spicy.

Deviled Tea Eggs (¥48) – Three pieces of deviled eggs topped with sesame, scallion, seaweed, and quinoa.

Cheddar Scallion Biscuits (¥48) – Served with an addictive tart and mildly spicy chili garlic jelly and Laoganma butter. Definitely taking some to-go on my next visit.

Autumn Porridge (¥98) – Barley, wild rice, oats, kale, and lobster. It’s comfort food and very filling.

Morning Udon (¥98) – A favorite. Thick udon noodles graced with sous vide egg, house bacon, cracked pepper, and truffle pecorino cheese.

XO Poached Eggs (¥58) – Poached egg on a house muffin with trotter croquette and XO hollandaise sauce. It’s for any self-respecting brunch-goer.

Smoked Whitefish Salad (¥168) – Topped with caviar and served with crudité and deep-fried potato skins.

Hot Chicken Waffle Sandwich (¥58) – Some like saving the best for last, but I suggest eating this early in your meal to fully appreciate the awesomeness that is this sandwich. Crunchy fried chicken with chili oil, avocado mousse, and pickled onion sandwiched between sesame-speckled waffles.

Pineapple Cake (¥88) – Two sliders of foie gras butter and bacon bourbon jam.

Soft Omelette (¥88) – Arctic shrimp, chorizo, and chervil rolled into a fluffy omelette and blanketed in sauce.

Kimchi Pork Belly Hash (¥68) – Served with saffron aioli and kimchi crisps. Highly recommended.

Crispy Hash Brown (¥58) – Crème fraiche and scallion apple purée.

Uni Egg Custard (¥148) – Splendidly superfluous. For those who just wake up and go: “I’ll have sea urchin for breakfast, thanks.” Fluffy and creamy egg custard, umami-rich uni, puffed rice, cauliflower, and smoked salmon roe.
In Summary
Favorites: Chicken & Waffle Sandwich, Kimchi Pork Belly Hash, XO Poached Eggs, Cheddar Scallion Biscuits, Morning Udon.
I would most certainly recommend trying the brunch at Heritage by Madison.
Heritage by Madison
Address: 1/F, 600 Zhongshan Dong Er Lu, near Longtan Lu 中山东二路600号1楼, 近龙潭路
Tel: 63129089
Hours: 12pm-10pm, brunch: Sat-Sun 12pm-3:30pm
About Rachel Gouk
Founder & Editor, Nomfluence
Rachel Gouk is a seasoned dining journalist based in Shanghai with over a decade of experience covering food culture, restaurant developments, and the Asian culinary landscape.


